THE AEO PLAYBOOK

The no-fluff guide to getting cited by AI search — ChatGPT, Perplexity, and Google AI Overviews.

Search changed underneath us. ~60% of searches now end without a click — the answer appears on the results surface, assembled by an AI, with citations to the sources it trusts. Ranking #1 means nothing if the machine quotes someone else. The AEO Playbook is a practical field guide to Answer Engine Optimization: how to structure your content so ChatGPT, Perplexity, and Google's AI Overviews read it, trust it, and name you as the source. PART ONE — THE NEW SEARCH ECOSYSTEM SEO vs. AEO vs. GEO, how answer engines actually retrieve and cite, and what zero-click intent means for your traffic. PART TWO — THE AEO CONTENT STRATEGY Write for the machine that hates fluff: the "data-feeder" approach, question-based architecture, and the 40–60 word Direct Answer format engines reach for first. PART THREE — TECHNICAL & STRUCTURAL AEO The plumbing — semantic HTML, clean hierarchy, and the JSON-LD schema (FAQPage, HowTo, Article, Product) that lets you speak the engine's native language. PART FOUR — PLATFORM PLAYBOOKS Each engine has its own biases. Specific tactics to win Google AI Overviews, get cited by Perplexity, and optimise for ChatGPT Search & voice. PART FIVE — MEASUREMENT & FUTURE-PROOFING A new scoreboard: measure "Share of Model" instead of clicks, and build the brand authority that keeps you cited as engines evolve. THE 30-DAY CHECKLIST A four-week sprint to audit your existing content and rebuild it as a citable source — one focus per week. Stop ranking. Start getting cited. Be the answer.

Price: $39.00